While cameras in their most basic sense are merely tools that help me create a photograph, they are much more than that to me. To me, a camera should be fun and enjoyable to use. I like to be inspired when I look at and use my cameras. This is a big reason why I shoot with Fujifilm. I've shot with both Canon and Nikon in the past and loved them, but Fujifilm has produced the most fun and enjoyable cameras I've ever used. I currently use a Fujifilm X-T2, X-T1 and an X100T. Fuji lenses are excellent as well; both in image quality and overall build.
There are many reasons why I love shooting with Fuji camera's, but the styling, functionality, size and image quality are chief among them.